Insurers add voices to a noisy health care debate

From Politico...

For months, the question on Capitol Hill has been: What will the insurance companies do?

Health care advocates still smarting over the industry’s “Harry and Louise” ads against reform in the 1990s have worried what the insurers will do this time. So far, the industry has stayed at the bargaining table and held its fire in the ad wars.

But now, the industry is speaking up, not with an attack but with a seven-figure, national cable TV ad buy starting Monday in favor of affordable bipartisan health reform that can cover everyone. But make no mistake: The ads are sending a strong don’t-tread-on-us message, not so much a shot across the bow of reform as a reminder of the industry’s ability to weigh in at any time, with messages pro or con.

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